Competitive Landscape

For over a decade, Google has remained the most popular search engine worldwide, trumping established alternatives such as Microsoft's Bing and Yahoo! Search. Google's 90% global market share, which lasted until July 2013, has since fallen to roughly 84% as of July 2021, with Bing at 8.8% and Yahoo at 2.55%.

Google is the most frequently used search engine worldwide. However, there are regional alternatives that are leading or competing with Google. As of Q3 2021, more than 59% of internet users in Russia used Yandex. In China, Baidu was the most used search engine as of December 2021, with nearly 86% of Internet users in the country accessing it. In other countries, like Japan and Mexico, people tend to use Yahoo along with Google. As we have witnessed over the past year, the exponential growth of privacy-based search engines has directly correlated with the first annual decrease in usage google has experienced since its inception. This suggests that there is significant organic growth of individuals who are waking up to the realities of Google's less palatable business practices, the benefactors of which are the likes of DuckDuckGo, Brave and Ecosia.

The Blockchain alternative PreSearch uses its PRE-Cryptocurrency to reward node operators and users and can be staked by advertisers who want to display ads against specific keywords. Whilst its market size isn't big enough to be measured against the core players, it currently has 4 million registered users and up to 4 million daily searches. Regardless of the regional alternatives or specialist options, Timpi will be one of only five actively maintained web indexes worldwide.

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